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This web page jaylove.net states the following, "Jay Love The Avid Record Collector give us TunnelVision." We saw that the webpage also stated " On Tuesday, March 6th, 2018 underground hip-hop veteran Jay Love released his first solo effort, an EP entitled." It also said " The EP is the first in a series of upcoming releases, with the title representing the focus on the releases to follow. Hosts 8 tracks produced by The Avid Record Collector and features emcees FT of Street Smartz, A. Skillz, and Ruste Juxx. Click to share on Facebook Opens in new window." The header had hip hop as the highest ranking optimized keyword. It is followed by emcee, mc, and rapper which isn't as ranked as highly as hip hop. The next words jaylove.net used was underground. 90s was included but might not be understood by web crawlers.